Stop Ignoring Podcasts: Why Your Web3 Project Desperately Needs One

Podcasts are everywhere these days, but let’s be honest—how many of them are actually game-changers? And more importantly, why should your Web3 project bother launching one?

I’ll tell you why. Because having a podcast doesn’t just boost your project’s visibility—it’s a strategy that can pay off in ways you might not even expect.

Here’s the breakdown.

🎙️ THE RECIPROCITY HACK: Leverage Human Psychology

It’s true—people love talking about themselves. And guess what? That’s your in. Inviting guests onto your podcast gives them a platform to share their story, their expertise, and their journey. By giving founders, builders, and industry experts the microphone, you’re not only providing them value—you’re also tapping into their audience. It’s a win-win. They get to shine, and your project gets noticed.

📣 THE NARRATIVE CONTROL CENTER: Own Your Message

Web3 is noisy… really noisy. Every project is out here fighting for a sliver of attention. A podcast gives your project a distinct voice and a way to stand out. It’s a consistent channel where you control the narrative, build authority, and discuss the topics that matter most to your community.

👥 THE HUMANIZATION ENGINE: Founders > Projects

Let’s face it - people connect with people.

Projects are cool, but founders? They’re relatable. They have stories and struggles that resonate. A podcast lets you humanize your project by putting the people behind it front and center. These personal touches are what turn casual listeners into loyal community members.

And hosting a podcast doesn’t just make you a better storyteller—it gives you direct access to industry heavyweights. You’re not just inviting them to talk—you’re building relationships and increasing your project’s credibility by association.

🏆 THE FIRST-MOVER ADVANTAGE: Where’s That DePIN Podcast At?

Ever notice there’s a podcast for everything? Well, almost everything. If you’re in a niche or emerging field like DePIN, you have a golden opportunity to become the go-to resource in that space.

Someone has to be the first to own the narrative—why not make it your project?

Want to be a guest on Growth Stories Minicast?

⛓️ THE ONCHAIN AMPLIFIER: Next-Gen Distribution

With platforms like Pods bringing podcasts onchain, you can access an entirely new level of visibility and engagement.

You can turn your podcast episodes into collectible assets—mintable, shareable, and traceable onchain. This opens the door to potential virality, not just within the crypto space but beyond.

Imagine your episode trending on Pods, getting picked up by Daylight, and featured on Mint.fun—becoming one of the most talked-about episodes of the month. Who wouldn’t want that kind of exposure?

📈 THE LOYALTY LOOP: From Listeners to Contributors

Want to identify your true loyalists? Use platforms like Galxe to reward people who mint your podcast episodes for free. This creates direct conversions and helps you segment your audience by commitment level.

Plus, it gives you an end-to-end view of your marketing impact. Onchain engagement is the ultimate goal, and a validated onchain audience is way easier to activate than trying to measure the ROI on your latest tweet.

🤔 THE FINAL WORD: The Unfair Advantage

At its core, a podcast creates three unfair advantages for Web3 projects:

1. Access: You can reach people who would normally ignore your cold emails

2. Authority: You position yourself as a peer to industry leaders

3. Assets: You build a content library that works for you 24/7

So, is it time for your project to grab the mic?

We sure did… check out our latest Growth Stories episode!

Penned by Alex and Laura