TL;DR

• The super-app playbook comes to crypto - the Base App case study

• Skip the 7AM runs - join us for 10k steps of DeFi alpha in Seoul

• Hottest web3 jobs this week straight from CT timelines

In a world where everything from content creation to coding is being commoditized, distribution is still king.

In fact, being able to share these thoughts with so many of you fellow marketers and founders is a privilege in itself.

So let’s talk about what might be the most powerful distribution channel we’ve seen in years: Base App.

SocialFi has been heating up for over two years now. I’ve seen it firsthand: from my early Lens days (shoutout to Stani for that follow + mirror combo 💚) when I once hit 300 likes for the first time in my life … to Farcaster lighting up last year like a bottle rocket launched from a hilltop.

We’re witnessing a renaissance of earned distribution - this time fully composable, onchain, and sticky in all the right ways.

So here are some thoughts brewing on how all marketers should rethink funnels now that Base App might be the funnel.

📱 The Super App Wet Dream 📱

The obsolete yet familiar CEX experience finally pulled the trigger on a rebrand a few weeks ago - the Base App - to plenty of fanfare across the web3 ecosystem. Think Apple-style product reveal: sleek roadmap, Base Pay front and center, and a wave of new (and old) faces jumping on the (Coin)Base train.

So what makes Base App stand out as the potential go-to distribution channel?
Its super-app ambitions.

If you’ve ever spent time in Southeast Asia, you’ve probably used Grab - once Uber’s local rival, now a dominant one-stop platform for rides, food delivery, payments, and more. Or maybe Line, which began as a simple messaging app before morphing into a marketplace, a social feed, and eventually a full-blown delivery service.

That’s the playbook the Base App seems to be running. It already has the building blocks: Farcaster integration for messaging and news, one of the smoothest fiat on-ramps with credit card support, trading, mini-apps (formerly Farcaster frames), and now, the kicker - Base Pay.

For the first time, there’s a credible alternative to PayPal. A way to spend onchain assets - yes, even my $DEGEN tokens - directly with merchants.

Being a project that gets listed - or better yet, featured - inside Base App could be the closest thing to a guaranteed 10x. 

Instantly opening the doors not only to your existing audience but to countless new ones, letting your token be used seamlessly across mini-apps, settling transactions directly into fiat, and staying ready to trade for those still chasing profit.

The play is clear and my take is that competition will only intensify, while the backlog of tokens lining up to get listed on the app will keep growing - each one eager for a slice of the massive audience waiting inside.

🚶 KBW, we’re on our way! 🚶

As we teased during our newsletter last week, Seoul, we’re coming for ya’! We’re teaming up with Levva for a first-of-its-kind crypto event: walking. 

Yep, walking.

No 7AM runs by the Seine, no Cannes-style beach sprints, and definitely no pressure to push through a 5K while still hungover. 🫠 Just a chance to stretch your legs, clear your head, and actually enjoy the conversations.

So if you want to join some of the brightest minds in DeFi for a walk-and-talk on why PMF lives squarely in this corner of the crypto world - while also giving yourself time to sleep in and de-hangover - sign up below.

💼 Jobs You Might Have Missed 💼 

And now, a much-requested section since we kicked off this web3 growth-focused newsletter: the hottest jobs in the space right now (well, at least from the past two weeks).

These are hand-picked straight from X, Farcaster, and LinkedIn timelines - so you might not see some of them on the usual boards. Consider it our way of giving you an edge. :)

So without further ado… drum roll, please 🥁

• Magna - Marketing Lead

• a16z speedrun - Platform Associate

• Gensyn - Product Manager

• Artemis - Institutional GTM

• CoWDAO - BD Lead

• Kraken - Product Marketing Manager

• RippleX - Senior Ecosystem Growth Manager

If you’re a founder on the hunt for top marketers, send us your JD - we’ll gladly feature it in the next edition. 

See you in the next edition and don’t forget to spread the word to your friends!